A. Finding the right questions
Searching for good questions is essential. That’s because Quora is a user-generated site, which means that thousands (if not millions) of people ask questions each day.
Pareto’s Principle suggests that only ~20% of these questions will actually send you traffic.
To find these questions easily, enter quora.com into Site Explorer, and navigate to the “Top pages” report.
This report shows you the pages on Quora that receive the most search traffic.
quora top pages 2
That means: any answer you premium sofas write here will also show up on Google, thereby sending you more referral traffic!
In the “Include” box, enter a relevant word or phrase to find suitable questions to answer.
quora top pages 3
Another strategy you can use is the Quora Ads ‘hack’.
If you set up an Ads account, select “Questions Targeting,” and then enter a relevant keyword, Quora will suggest questions to answer and show the number of weekly views.
quora ads hack
B. Answering questions well
There is no secret to writing good answers on Quora.
Good answers = good copywriting.
If you want somebody to read your answer, be glued to its story and then click upvote or share, you have to craft compelling copy.
Fortunately, there are copywriting formulas that make this easier, one of which is the AIDA formula.
Attention: Capture their attention with something catchy or relevant.
Interest: Tell them interesting facts, uses, examples, or stories.
Desire: Make them desire the product/service/etc.
Action: Get them to take action.
Here’s how I used it:
duraster 